Brancott Estate, a winery based out of New Zealand, just created and launched their free “World’s Most Curious Bottle” app and are putting QR codes on all of their wine bottles. You can use the app to scan the code printed on the label with your phone’s camera to get food pairing suggestions and more information on things like the aroma, which is great when you’re on the go and don’t have time to research what wine you want to have with dinner. There are 14 unique experience ranging from taking a tour of Brancott Estate Winery to making music on your phone.
There are so many great recipe and cooking apps out there, it might be fun to explore how these are making cookbooks obsolete – the World’s Most Curious Bottle app is just one of them.
Learn more about this app on your iPhone or Droid. Or check out the video below. I know that I struggle to think of wine’s that can go with the few nice meals I cook and have guests over. I am not much into the wine scene but I have plenty of friends who love it and would like to see it at meals. I always just grab what ever bottle has the best design and hope for the best. A simple app like this could really help me know if I should be serving white wine with my chicken or red wine with my beef burgundy.
